About Us

Connecting Las Cruces, One Event at a Time

Welcome to Live Love Las Cruces, where passion for our hometown meets purpose. We’re a locally powered newsletter dedicated to helping you discover the best of Las Cruces—its culture, creativity, and community—all delivered straight to your inbox. Whether you’ve lived here for years or just unpacked your moving boxes, we’re here to make sure you never miss what makes this city shine.

We focus on what brings people together: live music echoing through downtown patios, pop-up markets bursting with color and flavor, family-friendly festivals that turn an ordinary weekend into a memory. Our mission is simple—to help you experience more of what you love, right here in Las Cruces.

Our Story: Born Out of a Local Need

The idea for Live Love Las Cruces came from a common frustration: always hearing about an event after it happened. Time and time again, we found ourselves scrolling through social media or overhearing conversations at local cafés about shows, pop-ups, and festivals that sounded amazing—but were already over. We figured if we were missing out, others probably were too.

So in April 2024, we launched Live Love Las Cruces under Rio Bravo Media, LLC with one goal in mind—create a reliable, curated space where locals could find out what’s happening in real time. Since then, our little newsletter has grown into a trusted community staple, with thousands of subscribers and a shared mission to celebrate all the things that make Las Cruces vibrant, surprising, and alive.

What We Do and Why We Love It

Every Tuesday, Thursday, and Friday, we deliver handpicked updates on what’s happening around town. That includes everything from live music performances and art walks to food truck rallies, cultural events, museum nights, and one-of-a-kind workshops.

We comb through hundreds of sources—local calendars, social pages, venue announcements, and community boards—so you don’t have to. Then we distill it down into one easy-to-read newsletter designed to help you make plans, connect with your neighbors, and enjoy the richness of life in Las Cruces.

At our core, we believe that connection starts with shared experience. Events are more than listings—they're where friendships start, where music moves people, and where local businesses thrive. That’s why we treat every recommendation like an invitation to something meaningful.

Our Impact: More Than Just a Calendar

We’ve heard from readers who use our newsletter to help houseguests explore the city, from families who now plan their weekends around our issues, and from newcomers who say Live Love Las Cruces helped them feel at home. Realtors share it with their clients. Local bands and venues count on it to get the word out. And small business owners tell us they’ve seen more people show up just because we mentioned them.

We’re not just curators—we’re connectors. In a fast-growing city like Las Cruces, where people are arriving every day and the cultural scene is evolving fast, there’s real value in something that ties it all together. We’re proud to be part of that glue.

Who We Are: Neighbors Who Care

We’re a small team of writers, researchers, and creatives who all call Las Cruces home. Some of us grew up here. Others found our way here and fell in love with the land, the people, the energy. But what we all share is a deep appreciation for the culture, diversity, and spirit that define this city.

Each of us brings a different background—journalism, event planning, community organizing, music, and design—but we all work toward one mission: to make it easier for you to connect with the heart of Las Cruces.

And yes, we go to the events too. You’ll catch us at concerts under the stars, strolling through the Farmers & Crafts Market on Main Street, catching plays at the Rio Grande Theatre, and chatting with vendors over iced horchata. That’s part of the joy—experiencing Las Cruces with you.

Why Events and Music Matter to Us

Live music and community events are the soul of any city—and in Las Cruces, that soul runs deep. Our city sits at the crossroads of cultures, where Hispanic, Indigenous, and Western traditions blend into something beautifully unique. You hear it in the mariachi on a summer night. You feel it during Mesilla’s Día de los Muertos festival. You see it in the way strangers become friends at a brewery concert or a downtown poetry slam.

We focus on events and live music because they reflect who we are. They spotlight our artists, elevate our neighborhoods, and give locals and visitors alike a reason to come together. These happenings remind us that while Las Cruces may be spread out across mesas and mountains, we’re still a community—one that thrives on shared experience.

Our Promise to You

We don’t just list events. We tell you what’s worth your time. We care about quality, accuracy, and accessibility. If it’s on our calendar, it’s there because someone on our team said, “You know what? People should know about this.” And we’ll keep doing that—week after week, rain or shine—because we believe Las Cruces deserves a guide that’s as thoughtful and dynamic as the city itself.

We also believe in staying human. No bots. No spam. Just real people writing real content for a real community.

How You Can Join Us

If you’re hosting something, let us know. If you attended an event we shared and loved it, tell us. If you have ideas, feedback, or just want to say hi, our inbox is always open. This newsletter belongs to all of us—and the more voices we include, the stronger our community becomes.

And if you haven’t subscribed yet? We invite you to jump in. Try it. It’s free, fun, and a great way to stay in the know without doomscrolling or digging through endless pages of hashtags.

Subscribe Today

We’re here to help you live, love, and experience Las Cruces to the fullest.

See you out there.

Charlie Barks
Live Love Las Cruces